Social Media Campaign Templates
Social Media Strategist & Content Planner
Streamline Digital Presence
Project At A Glance
Client/Brand:
Concierge Printables (Later adapted for CoencE and The Home Concierge)
Requested:
Create an organized and repeatable system for planning, writing, and publishing optimized social media posts and visuals across multiple channels.
Problems/Issues:
- Needed a structured, easy-to-follow process for creating optimized posts across various platforms.
- Social media content requirements (image sizes, hashtags, captions, and frequency) were inconsistent and overwhelming to track.
- Notes and research were scattered across apps and files, making it difficult to maintain consistency and workflow.
Approach/Timeline:
Initially developed organically for personal use, then refined into structured Notion templates over time. Each platform received its own template with step-by-step guidance to simplify creation and posting.
Results:
Produced a robust Notion database that streamlines social media campaign creation, ensuring consistent, professional, and optimized posts for each platform. The templates guide users through post details, tone, imagery, and engagement strategy, eliminating guesswork and improving efficiency.
Tools & Tech:
Notion, extensive research, AI-assisted organization
Project Overview
Introduction
The Social Media Campaign Templates were created out of necessity when managing multiple brands with varied content demands. As I expanded from Etsy product listings into full-scale marketing efforts, I realized that social media required a more methodical approach. I designed a centralized Notion system that transforms scattered notes into organized, repeatable workflows for building cohesive and effective campaigns.
Process
The development process began with reorganizing years of unstructured notes and bookmarks about social media marketing. Using Notion as the foundation, I analyzed platform-specific needs—such as image dimensions, keyword use, and caption tone—and broke them down into clear, guided templates. Each template was built to gather small, manageable pieces of information so users wouldn’t feel overwhelmed or blocked during content creation.
The final database includes individual templates for Facebook, Instagram, LinkedIn, and Pinterest (both Boards and Pins), as well as a General Post template for multi-platform use. Each template provides space for goals, content ideas, visual details, and calls-to-action, helping ensure every post aligns with broader marketing strategies.
Outcome
The completed Social Media Campaign Templates turned social posting from an unstructured, time-consuming process into a strategic workflow. Users can now quickly plan, create, and schedule optimized content tailored to each platform’s best practices. The result is a streamlined, professional approach to digital marketing that enhances visibility and brand cohesion across all active social channels.
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Great projects start with simple ideas — and a good conversation. Tell me a little about your goals, and let’s explore how we can build something meaningful together.