Brand Positioning & Digital Presence
Web Development, Brand Strategist, Marketing
Platinum Builders & Custom Homes
Project At A Glance
Client/Brand:
Platinum Builders & Custom Homes (platbuilders.com)
Requested:
Build a professional digital presence from scratch — including domain setup, website design, and SEO optimization — to compete in a crowded custom home market.
Problems/Issues:
- Client had no domain selected; chose platbuilders.com, a new URL with no authority (slower to rank organically).
- Local home building sector is highly competitive with many established companies.
- Needed organic SEO growth without relying on PPC advertising.
Approach/Timeline:
- Long-term engagement (~2 years).
- Researched competitors, developed SEO keyword bank, and coded entire site from scratch with HTML, CSS, and JavaScript.
- Integrated Mailchimp for forms and newsletters.
- Built custom photo galleries and FAQs, plus SEO-optimized educational content to expand keyword coverage.
- Used high-quality photography (professional shoots where possible) to highlight projects.
Results:
- Platinum Builders achieved placement in the Google Local 3-Pack (map results) for custom home searches.
- Established strong digital footprint with a scalable, SEO-focused site.
Tools & Tech:
Visual Studio Code, HTML/CSS/JavaScript, Affinity Designer, Automator, Ubersuggest, Mailchimp.
Project Overview
Introduction
Platinum Builders, a new division of Platinum Restoration, aimed to enter the highly competitive custom home building market. With no digital presence, no domain name, and heavy competition from established builders, they needed a ground-up solution to establish credibility, attract clients, and earn search visibility.
Process
We began by selecting the domain platbuilders.com to align with their restoration brand. Acknowledging the challenge of launching with a new domain, I designed a strategy focused on organic growth through content and SEO. I custom-coded the site using HTML, CSS, and JavaScript, ensuring responsiveness and clean performance. To showcase craftsmanship, we prioritized professional photography and built custom galleries for each project. I also created detailed content covering the home-building process — from lot selection to move-in — designed to capture search queries and build authority. Mailchimp was integrated for lead forms and newsletter outreach, while keyword planning and competitor analysis guided on-page SEO throughout the build.
Outcome
The result was a polished, professional site that differentiated Platinum Builders from established competitors. Within the first two years, the brand earned placement in Google’s Local 3-Pack, a major visibility win for local search. Beyond rankings, the site provided an accessible, photo-rich resource that positioned Platinum Builders as a credible, trustworthy player in the custom home market.
Full Page Layout Design
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